Signals, noise and practice

Thinking on brand, culture, talent strategy and fieldnotes from the trenches.

5 minute read

Value Strategy: From Criticism to Creation

5 minute read

Value Strategy: From Criticism to Creation

2 minute read

McKinsey Created a Brilliant EVP Playbook. Why Did the Industry Ignore It?

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2 minute read

A Note for PE Partners

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2 minute read

Connection as Competitive Advantage

3 minute read

I Can't Hear You: The Employee Voice Problem

2 minute read

Who Am I, Here?

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6 minute read

The Distance Between Promise and Reality

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5 minute read

Who Owns the Soul?

8 minute read

The Connection Thesis

2 minute read

Why Every EVP Looks the Same

3 minute read

Value Propositions Are Great for Products, Not Careers

4 minute read

Why C-Suite Executives Don't Care About Employer Brand (And What Would Change Their Minds)

Authenticity is relative; make it relevant.