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6 min read
How Do You Put a Value on Employer Brand? Coherence, Leverage, and Economics
8 min read
If We Can't Measure Craft, We Can't Measure What Helps: Why Employer Brand Has No Way to Judge Its Own Work
3 min read
What a Truck Driver Taught Me About Employer Brand: Why Candidates Stop Believing Your EVP
5 min read
The View From the Judging Seat
Cracks and Crooked Floors: Why an Employer Brand Audit Matters More Than Engagement Scores
7 min read
The Squishy Middle: Why Competent Employer Brand Work Stopped Being Safe
What Is a Connected Brand, and Why It Could Change the World of Work
The Hardest Unsolved Problems in Employer Brand — and What It Would Actually Take to Fix Them
The War Against Talent: What an Employment Value Proposition Actually Means Today, and to Whom
When You Optimize Employer Brand for People, You Optimize It for AI
Unowned Employer Brand Promises: What Happens When No One Is Accountable for Keeping Them
The AI-ification of Bullshit: Why Faster, Cheaper, Lowest-Common-Denominator Work Cancels Itself Out
Knee Pain vs. Soul Pain: Why Your CEO Funds the Symptom and Skips the Employer Brand Diagnosis
Would a Superintelligence Prioritize the Self-Interest of the Few Over the Needs of the Rest?
The Quality Agreement That’s Holding Employer Brand Back: Why the Bar for “Good” Stays Low
Stop Watching Silicon Valley: The C-Suite Culture Panic Is a Distraction From What’s Actually Broken
The Reasons People Joined Were the Reasons They Left: A Retention Problem Disguised as a Recruiting Problem
How Bad Do You Want to Be Good? Two Companies, the Same Job, and the Gap Between Promise and Experience
The Expectations You Set Become the Culture You Get: Safety, Belonging, and Recognition in Career Decisions
9 min read
The never solving problems in Employer Brand
Mirror, Mirror on the Screen: What AI Search Actually Reveals About Your Employer Brand
Exit Modeling: How Your Workforce Is Repricing the Employment Deal in Real Time
5 minute read
Value Strategy: From Criticism to Creation
2 minute read
McKinsey Created a Brilliant EVP Playbook. Why Did the Industry Ignore It?
A Note for PE Partners
Connection as Competitive Advantage
3 minute read
I Can't Hear You: The Employee Voice Problem
Who Am I, Here?
6 minute read
The Distance Between Promise and Reality
Who Owns the Soul?
4 minute read
Why C-Suite Executives Don't Care About Employer Brand (And What Would Change Their Minds)
Value Propositions Are Great for Products, Not Careers
1 minute read
Why Every EVP Looks the Same
8 minute read
The Connection Thesis
