Matthew has spent nearly two decades building employer brands that actually work. As Chief Creative Officer at Bayard, he launched and scaled one of the talent industry's most sophisticated employer brand practices before its acquisition by Appcast in 2023. He and his teams have created over 350 employer brand programs for clients like Nike, Disney, Lockheed Martin, Encompass Health, PayPal, Pfizer, and many more.

Earlier in his career, he worked in management consulting and helped develop the RFID technology behind EZ-Pass. He holds a BS in Economics from NYU Stern and an MFA in Design from SVA, where he was part of the inaugural class. He's also taught at Parsons and lectured at SVA and SUNY, co-authored a children's book, and created a Civil Rights exhibit prominently displayed at Columbia University, Queens Museum of Art, the New York Public Library, and the Schomburg Center.

He lives in Hoboken with his wife Jen and son Jason. Weekends are for motorcycles, half-finished novels, and pickup soccer games that matter way too much.