Did we inspire you?

WorkingTheory is a brand strategy and design consultancy founded by two people who grew up both agency and in-house, built deliberately small. The best work comes from people who know each other, trust each other, and care how it turns out.

Man Side View

How we work

Project-based, flat fee to retainer. Contract, freelance, or fractional, depending on the work. . We’re looking for people read-in, ready to go, and who we'd vouch for without hesitation.

The work

Closing the gap between what organizations say they are and what people actually experience — customers, candidates, employees. Brand strategy, employer brand, employee experience, creative direction, content, design systems. Most firms treat these as separate problems. We don't.

Who we're looking for

Brand and creative strategy. Content strategy and writing. Design — identity, digital, experiential. Illustration, animation, video. Project and client management. Studio operations.

Who you are matters as much as what you do. There's a quality that's hard to name, but you know it if you have it: a personal standard that doesn't bend under pressure or ambiguity. You're a solver. You get a little obsessive about getting something right. You take feedback without making it a thing. We operate on results only. Outcomes matter, not optics.

Who we are

We bring ourselves fully into the work: how we think, how we talk, how we act. We lead with curiosity and humility. We care who you are; how you show up on every level is welcome here. We're looking for people who share this disposition.

We have real opinions. We stress-test them constantly. When the facts change, we change our minds.

We don't have fixed formulas for how we work with people or what that's worth. Equity, to us, means paying attention to what each person needs to do their best work, and to what their contribution actually is. That varies. It should.

If you recognize yourself in that, this is your invitation.

All roles are remote

We get together when the work calls for it.

Tell us about yourself

Not a formal application — just a note. What you do, what you care about, the kind of work you want to be doing. Link to your work if you have one. If there's a fit, we'll reach out. Include subject: Interesting Theory in your message.

Audiences are people until they're called leads.