DAI
Focus:
Employer Brand Strategy & Global Career Site Development
Key Elements:
Research
Global Workforce Surveys
Employment Value Research
Creative Direction
Content Strategy
UX Design
Career Site Reinvention
Storytelling
Since 1970, DAI has worked in more than 150 countries on inefficient markets, ineffective governance, and instability. Three thousand employees across every development context there is, from stable high-growth economies to places shaped by conflict.
The employer brand hadn't kept pace. The creative language was generic corporate, with nothing in it reflecting the depth or seriousness of the people doing the work. For mid-career candidates coming from government, academia, and industry, that gap mattered.
Global surveys, focus groups, and stakeholder workshops surfaced something DAI had never clearly articulated. People there think in terms of purpose, and the texture of that purpose is specific: employee-owned since its founding, with integrity as the operating principle holding teams together in places where the usual rules don't apply.
“The work we do is so important and so deeply meaningful, and for perhaps the first time we feel like we tell that side of ourselves really well.”
DAI
Three words that say something structural rather than aspirational. Employee ownership is a real differentiator, and it signals that DAI's commitment to the work is built into how the company is held, not just how it talks.
